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Background: Cytolution,
Inc. is focused on maximizing the diagnostic accuracy of cancer
screening. Using the latest generation of optical detection
technologies and scientifically established biomarkers in a
fully automated analyzer, Cytolution’s approach will
remove the element of human error, will increase output rate,
and will mitigate patient anxiety by minimizing uncertain or
false results.
As a start-up company, Cytolution was in need of a logo, website,
and Powerpoint template. |
Solution
Logo: Using
the key idea of "moving forward into the third dimension
of cancer screening," the Cytolution logo was developed
to include a series of symbolic cells, with one standing out
in red indicating absolute detection among many. The type choices
emphasize the implication of "cytometry" and "solution" within
the word Cytolution.

Website: The website further developed
this theme, using a coordinating color palette, clean lines,
and eye catching photos in a user-friendly simple layout. Soft
lines, ghosted color bars, and dotted lines add to the effect.
 
Powerpoint: The Powerpoint template,
also developed within the same color palette, was designed
to look professional, to be easy to read and understand,
and to print well in black and white.
 
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